How Does Content Marketing Help Lawyers?

More and more clients are looking to social media as a trusted way to find and hire different firms. When they have already read your blogs and shared your articles, potential clients feel like they know your firm on a more personal level. This gives them a sense of comfort and familiarity not found elsewhere. 78% of people perceive a relationship between themselves and a business through custom content. This relationship is what propels them to choose your firm to represent them.

What is content marketing? 

It’s creating and distributing online material, such as videos, podcasts, and blogs via social media, to incite interest in your products or services.

Everyone knows that social media can be helped to cultivate an audience and build relationships with potential clients; however, with all the time and effort it takes to create new content and stay active on social media: 

Is it really worth it? 

Here are some things for lawyers to keep in mind:

• Website conversion rates are nearly 6 times higher for content marketing adopters. 

• Content marketing costs 62% less than traditional marketing and generates 3 times as many leads.

• 80% of people appreciate learning about a company through custom content.

• 70% of people would rather learn about a company through an article rather than advertising.

How can this help you?

Potential clients will be much more willing to enlist your services if they know how your firm works. You build trust and in your Client’s minds you establish yourself as an authority in your area of practice. Furthermore, ⅓ of time spent on the internet is spent watching video and 80% of people recall a video ad they’ve seen in the last 30 day and, Video, especially on YouTube, is becoming a big part of improving your Search Engine Optimization.

This means that strategic content marketing, and video in particular, is a must have for any law firm looking to grow.

Megan Donovan