story is human.

telling stories.

every day. 

every way. 

A new kind of content marketing agency.

  • Marketing is no longer about the stuff that you make, but about the stories you tell.

    Seth Godin

  • You're never going to kill storytelling, because it's built into the human plan. We come with it.

    Margaret Atwood

  • After nourishment, shelter and companionship, stories are the thing we need most in the world.

    Philip Pullman

  • We owe it to each other to tell stories.

    Neil Gaiman

  • Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.

    Peter Forbes

Storytelling’s Role in Business 

Is there anything that sets humankind apart more than our ability to tell stories? 

It keeps us attached to our past, allows us to express our present and paint a picture of our dreams for the future. 

For a business, story plays that same role. Stories are how companies rally employees around a central purpose, attract the right customers and chart a path forward.

To that end, every piece of content that tells that story is a touchpoint. And every touchpoint is an opportunity to build on your relationship with your clientele or potentially be at “the right place at the right time” when they are ready to make a purchasing decision. 

In short, content helps you get extra “bites of the apple” when it comes to the potential of turning a contact into a customer. 

But there is a problem!

You know that you should be communicating with your potential and current clients more. You should be telling your story compellingly and consistently; however, that is easier said than done!

  • What do I write about?

  • What are my customers' pain points?

  • What are my value propositions?

  • Where do I find the time to create the content?

  • How do I continue to hit the same value propositions in different ways?

  • How do I earn people’s attention?

The team at Cooley Creative is top-notch.

They are responsive, knowledgeable, accountable and fair. Dan and his team are a tremendous resource for my firm and I have complete confidence in their abilities.

Our productivity has increased and working with them allows me to focus on the other areas of my business because I know my social media and copywriting are in good hands.

The past 3 years have been a highly successful partnership with Dan and Cooley Creative.”

— Trish Saemann | GoBeyond SEO

ATTRACT

  • Social Media not moving the needle?

    Feeling that you are behind the curve compared to your competitors?

    Have a large sales team that needs social media training?

    This is a great opportunity to learn more about what your social media process, what your competitors are doing right and wrong, and to be trained by one of our social media experts.

  • Social Media sites like Facebook, Linkedin, and Instagram are so much more than a marketing platform.

    They are spaces where billions of people are living their lives every day. We make friends, engage in commerce, and in many ways express our inner thoughts and truths in digital spaces.

    Brands and businesses need to do more than to post. They need to express and engage in that same way. Recognizing that they must earn their customers attention.

    The interactions happening on social media are often the first touch point that your business will have with potential clients.

    We offer social media solutions for individual companies, the leaders of those companies, as well as sales teams.

  • The goal is to meet potential clients where they are. For instance, when they Google a question, you want to be there with the answer.

    Posting blogs about FAQs, information, and key points about your industry will help potential clients find you and introduce your company as knowledgeable and helpful.

    Suddenly, they’ve realized your company has popped up the last several times they went looking for answers. They check out your website, they’ve seen your social media and now they recognize you. Now they want to work with you.

ACQUIRE

  • Customers partner with brands and people that they know, like and trust.

    A weekly email gives you or your sales team the ability to position yourself as an expert in your industry.

    This is an opportunity to have a weekly touchpoint where you give value and stay top of mind.

    Customers partner with brands and people that they know, like and trust.

    A weekly email gives you or your sales team the ability to position yourself as an expert in your industry.

    This is an opportunity to have a weekly touchpoint where you give value and stay top of mind.

  • Once you have brought your potential customer or client into your sphere of influence - how do you warm them toward a purchasing decision?

    In other words, how do you ACQUIRE their trust, confidence and, ultimately, their business?

    Email drip campaigns, or “journeys” are a great way to share your value propositions with a group to warm them up toward a sales call.

  • Text campaigns can be an excellent way to deliver messaging directly to the phone of a prospect.

    The content that we create for recruiting text campaigns are geared toward standing out and getting a response.

    We work with your sales team to make real time changes to the campaigns based on what they are hearing from prospects in real time.

  • Search and social ads allow you to amplify your value propositions and spread brand awareness.

    Our team of digital ad experts will ensure that your customers experience is streamlined from first click through form submission!

  • We are proud to work with your team to figure out the materials that will have the highest impact on your bottom line. These materials are tools that allow your sales and business development professionals to take their efforts to the next level.

    Materials include, but are not limited to:

    Flyers
    Postcards
    Decks
    Presentations
    Brochure
    Etc.

RETAIN   

  • Your clients and customers chose you for a reason!

    However, clients can sometimes have short memories, and it is vital to continue to remind them why they were attracted to your company in the first place!

    A newsletter is a great way to give your clients a peek behind the scenes at your company’s culture or to share news and success stories.

  • When trying to stay top of mind with current clients, consistently giving value is key.

    Client retention campaigns are a great tool to position yourself as their expert in your space!

    Emails can run for short set periods of time or indefinitely at whatever cadence you're comfortable with.

  • We work with you team to identify what type of written and graphic materials will best resonate with your current client base. The goal is to continue to help solidify you as trustd

    E-Books

    Guides

    Tips Videos

    Lead Magnets

    Etc.

James Foester | Elk MTN Expeditions

“THESE GUYS ROCK! Awesome customer service and very responsive to my changing needs. It’s obvious Dan and his crew truly care about what they do and are committed to helping you achieve your marketing goals. It’s nice to have online marketing off my plate and in the hands of the true pros.”

Mathew Passy | The Podcast Consultant

“Dan and his team are a pleasure to work with. They are responsive, professional, and above all else, caring. They aren't just marketing for the sake of marketing, they are truly vested in the growth of my business and brand.”

CONTACT