Should You Hire a LinkedIn Marketing Agency?
It’s a new year. You’re looking at your business, scheduling out your goals, and delegating your budget. You may be reflecting on a year of growth and wondering about your next steps.
In optimizing your plans for the future, you may be looking to your marketing team to level up your outreach campaigns and create business relationships that stick.
It is a difficult but essential step to visualize how a successful marketing strategy can change the trajectory of your business. All businesses demand a consistent strategy in order to generate, retain, and convert leads. LinkedIn is a major power player in that picture.
As you look at the year ahead, you may be curious…
Should you hire a LinkedIn Marketing Agency?
Short answer: Yes.
Here’s why. When deciding whether or not you should hire a LinkedIn Marketing Agency, it’s important to understand that, fundamentally, LinkedIn is a networking platform. The way you extend your network and connect your B2B with proper clients is through clear, concise content that gets the attention of the decision-makers you’re hoping to connect with.
LinkedIn matters.
With more than 850 million members, LinkedIn has been proven successful at generating leads for businesses, connecting organizations, and increasing sales. It is also a well-trusted site that is designed for meaningful engagement in the professional world.
Added bonus: LinkedIn is looking out for your business. There are a plethora of ad creation, engagement, and analytics tools that LinkedIn has created for your business to flourish on its platform. However, these opportunities can be missed or mishandled if not in the right hands.
When deciding if you should hire a LinkedIn Marketing Agency, consider the impact this site can have on your business. Then, consider who you want at the helm of that responsibility.
What is a LinkedIn Marketing Agency?
A LinkedIn Marketing Agency is an organization that wants to see you thrive by putting all of LinkedIn’s tools to work for your business. A LinkedIn Marketing Agency identifies the platform’s most valuable marketing strategies for your particular business, implements those strategies, and evaluates the results.
Working with you and your business, the LinkedIn Marketing Agency fine tunes the content and marketing tools your business is using on the site to be most beneficial to reaching your goals. These goals are achieved through a well-crafted strategy, implementation of said strategy, and analytics to adjust the strategy as the team learns about your company’s target audience and their habits.
When debating whether or not you should hire a LinkedIn Marketing Agency, ask yourself these 3 questions.
Do I want to get the most out of my LinkedIn Marketing?
A LinkedIn Marketing Agency can speak the LinkedIn language. There is no shortcut to expertise and the time it would take to develop a mastery of the skills an agency would come prepared with cannot be understated. Not only would a LinkedIn Marketing Agency have a fluency in the tools that LinkedIn offers, the agency would have a sophisticated understanding of how best to use them to suit your interests.
In order to really execute the breadth of the marketing potential LinkedIn offers, there has to be a nuanced understanding of the way all of the tools work, not only on their own but together as a part of the story your business is telling. A LinkedIn Marketing Agency can see the specifics of each piece of the puzzle but also see how the parts are working toward the whole.
If you’d like to benefit from the totality of LinkedIn, you should hire a LinkedIn Marketing Agency.
Do I want my LinkedIn Marketing to be reliable?
“You do not rise to the level of your goals. You fall to the level of your systems.” - James Clear, Atomic Habits
The difference between successful businesses and unsuccessful businesses is consistency. By tracking engagement and outsourcing your LinkedIn Marketing, you’re creating a creative strategy process that can be repeated over and over. While the other areas of your business may take your attention on any given day, a LinkedIn Marketing Agency will have your strategy as their focus and priority.
If you’d like to feel confident about your LinkedIn systems working so you don’t have to, you should hire a LinkedIn Marketing Agency.
Do I want to be effective on LinkedIn Marketing?
A LinkedIn Marketing Agency can tell your story. With an inundation of promotional content across the internet, it is, more than ever, integral to your marketing’s success to have your content be as high quality as your business. This not only reflects positively on your business, it connects you with leads that are operating at the same level as you.
You want high quality leads, so you want to show them a high quality marketing campaign. A LinkedIn Marketing Agency knows how best to tell your story through content, ads, and other means in order to target your ideal consumers or businesses.
If you’d like to put your story in the hands of people who can tell it most effectively, you should hire a LinkedIn Marketing Agency.
If you’re asking “Should I hire a LinkedIn Marketing Agency”, the answer is most likely a resounding yes. By outsourcing this task, you’re not only saving yourself time and energy - you are putting yourself in the best possible position to succeed on the platform. For a free consultation to discuss what Cooley Creative Marketing offers in terms of LinkedIn marketing services, reach out here.
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Clear, James. Atomic Habits.