Why Aren’t You Using Instagram Reels Yet?

If your business is on Instagram or considering getting on Instagram, you know that the platform is visual. However, static photos aren’t enough anymore. Instagram algorithms favor reels or videos to garner more interest in your brand and increase engagement. Let’s talk about why your Instagram needs Reels.

What are Instagram Reels?

Instagram Reels is a feature that allows users to create short videos of up to 60 seconds in length. They can be edited with various creative tools, such as music, stickers, text, and filters. Reels are similar to TikTok videos and can be shared on your profile or in the Explore section of the app.

Why does your Instagram need Reels?

Reach a wider audience

Instagram Reels are a great way to reach a wider audience. When you post a Reel, it can be discovered by people who don't follow you yet. This is because Reels are featured in the Explore section of the app, where users can find new content based on their interests. By creating Reels, you can increase your chances of reaching new followers and growing your audience.

Showcase your brand and personality

Reels are a great way to showcase yourself and your business authentically. You can use Reels to create funny or informative videos that showcase what your company has to offer and your unique perspective. By sharing this content, viewers will better understand your business, how it can help them and look to you as a trusted source of information.

Increase engagement

Instagram Reels can increase engagement on your profile. When you post a Reel, your followers can like, comment, and share your video. This can help you build a community around your content and increase engagement on your profile.

Diversify your content

If you're looking to diversify your content on Instagram, Reels are a great option. Reels allow you to create short-form videos that are different from the photos and videos you typically post on your profile. By diversifying your content, you can keep your audience engaged and interested in your profile.

Adding Instagram Reels to your content is a great way to authentically represent yourself and your brand while diversifying your content on the platform. They will increase your engagement and discoverability. With a little creativity and effort, you can take your business marketing to a new level.